Bergman Culinary Concept offers focused support in the following areas.
- Packaging of retail product, label and container
- Identifying targeted customer base
- Marketing plans for small to large scale retailers
- Expanded selection within the brand
- Distribution network, defining the best way to get product to market
- Point of Purchase and Point of Sale support materials, recipes, usage tips
- Production review, cost of product, optimum price to retail, and sourcing of raw materials
- Selected display formats to achieve optimum sales, applying key merchandising rules to appeal to your consumer base
- Concept design and layout, merchandising tools and props
- Signage, targeted to overall sales and merchandising goals
- Product sourcing
- Training and education for staff and consumers
- Webpage layout, how to draw customers into your food site
- Product selection, selecting the write product mix for your target customer
- Shipping, optimal packing methods, and setup to create the best in efficiency
- Promotion and marketing, simple programs that encourage return use of your site from consumer
- Updated catalog New educational product copy and point of sale materials product usage tips and recipes
- Support marketing efforts across the county
- Support to Manicaretti staff, product education and merchandising
- Comprehensive review of product category's, market share, competitive pricing analysis
Tom Douglas Restaurants
- Strategic marketing and sales programs for the Rub with Love branded products
- Distribution and sales team analysis
- Line expansion
- Packaging labeling and point of sale support material
- Creating box lunch program, delivery methods, marketing plan, menu development.
Vande Rose Farms
- Sales and distribution of artisan cured meats developed by Bruce Aidells for Vande Rose Farms.
David's Old World Cured Meats
- Sales and distribution of artisan pastrami and corned beef developed by David Michael Cane: radio host and personality.
- Strategic marketing and sales programs for imported food products from New Zealand and Australia
- Assisted in design of trade show display
- Set up key distribution network
- National PR support
McSweets pickled vegetables and condiments
- Re-design of product label, review of product formulation and packaging
- National PR and marketing plan
- Design and implementation of trade show booth
- Targeted sales plan, demographic breakdown of potential customers
K.L. Keller Imports
- Trade show support, sales, buyer education, new product review
Crown Pacific Fine Foods
- Created educational materials for sales staff
- Product review and implementation setup, retail placement, marketing plan
- Producer liaison, arranging container shipments, pre-sale to retail
- Development of private label products
- Responsible for all product purchasing and education, marketing and PR, sales goals and inventory control
- Large scale promotional events, author signings, and new products release.
- Packing and shipping programs
- Customer appreciation rewards programs
- Weekly newsletter, product recipes and usage tips
- Concept and budget responsibilities for 7 stores
- Responsible for product purchasing, merchandising, promotion, and private label development and implementation
- Designed and implemented large-scale product training for staff and consumers
Pasta & Co.
- Oversaw kitchen operation for Pasta & Co. product development, staff training and support
- Assisted in writing of first cookbook
- Developed sales and marketing efforts to promote brand
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