Bergman Culinary Concept offers focused support in the following areas.

Overall brand review
  • Packaging of retail product, label and container
  • Identifying targeted customer base
  • Marketing plans for small to large scale retailers
  • Expanded selection within the brand
  • Distribution network, defining the best way to get product to market
  • Point of Purchase and Point of Sale support materials, recipes, usage tips
  • Production review, cost of product, optimum price to retail, and sourcing of raw materials
Retail merchandise
  • Selected display formats to achieve optimum sales, applying key merchandising rules to appeal to your consumer base
  • Concept design and layout, merchandising tools and props
  • Signage, targeted to overall sales and merchandising goals
  • Product sourcing
  • Training and education for staff and consumers
Catalog/website support
  • Webpage layout, how to draw customers into your food site
  • Product selection, selecting the write product mix for your target customer
  • Shipping, optimal packing methods, and setup to create the best in efficiency
  • Promotion and marketing, simple programs that encourage return use of your site from consumer

Bergman Culinary Concepts will customize a program to target specific goals your product needs. Please contact Jeffrey Bergman for a consultation.

Jeffrey Bergman, Principal
Bergman Culinary Concepts

Office 206 721 2592
Fax 206 725 9457
e-mail quincetree@comcast.net

References readily available upon request.

Click to see: Jeffrey Bergman background in food

Clients

Manicaretti Imports

  • Updated catalog New educational product copy and point of sale materials product usage tips and recipes
  • Support marketing efforts across the county
  • Support to Manicaretti staff, product education and merchandising
  • Comprehensive review of product category's, market share, competitive pricing analysis

Tom Douglas Restaurants

  • Strategic marketing and sales programs for the Rub with Love branded products
  • Distribution and sales team analysis
  • Line expansion
  • Packaging labeling and point of sale support material

Baguette Box

  • Creating box lunch program, delivery methods, marketing plan, menu development.

Vande Rose Farms

  • Sales and distribution of artisan cured meats developed by Bruce Aidells for Vande Rose Farms.

David's Old World Cured Meats

  • Sales and distribution of artisan pastrami and corned beef developed by David Michael Cane: radio host and personality.

Foraye Imports

  • Strategic marketing and sales programs for imported food products from New Zealand and Australia
  • Assisted in design of trade show display
  • Set up key distribution network
  • National PR support

McSweets pickled vegetables and condiments

  • Re-design of product label, review of product formulation and packaging
  • National PR and marketing plan
  • Design and implementation of trade show booth
  • Targeted sales plan, demographic breakdown of potential customers

K.L. Keller Imports

  • Trade show support, sales, buyer education, new product review

Crown Pacific Fine Foods

  • Created educational materials for sales staff
  • Product review and implementation setup, retail placement, marketing plan
  • Producer liaison, arranging container shipments, pre-sale to retail
  • Development of private label products

ChefShop.com

  • Responsible for all product purchasing and education, marketing and PR, sales goals and inventory control
  • Large scale promotional events, author signings, and new products release.
  • Packing and shipping programs
  • Customer appreciation rewards programs
  • Weekly newsletter, product recipes and usage tips

Larry's Market

  • Concept and budget responsibilities for 7 stores
  • Responsible for product purchasing, merchandising, promotion, and private label development and implementation
  • Designed and implemented large-scale product training for staff and consumers

Pasta & Co.

  • Oversaw kitchen operation for Pasta & Co. product development, staff training and support
  • Assisted in writing of first cookbook
  • Developed sales and marketing efforts to promote brand